Branding for a small business: 5 decisions to make before you pick a logo
Branding is more than a logo. Five simple decisions that shape how your small business looks, sounds and feels, whether you’re in Toronto or Kandy.
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Branding
Branding is a set of choices made once and then repeated everywhere. These guides cover the decisions that come before the logo, what goes in a brand kit, and the questions to ask whoever builds it.
Branding
Guides on this topic
Brand identity basics: logo vs identity vs guidelines, explained
Logo, brand identity, brand guidelines: what each one is, what goes in a brand kit, and what a small business really needs to get started.
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