Lisa White
Agent, Client Acquisition & Growth Strategist
I am passionate about connecting businesses with the right digital solutions to drive growth and brand success. With a strong foundation in advertising, marketing, and sales, I specialize in identifying high-potential clients and guiding them through digital transformation. My expertise lies in helping businesses struggling with brand visibility, lead generation, and strategic positioning. At MudCrafts, my goal is to build lasting partnerships, ensuring that every client experiences sustainable growth and tangible results.
Personal Info
Lisa White plays a key role in MudCrafts’ client acquisition and business development strategies. With a background in advertising, marketing communications, and digital sales, she is highly skilled in translating creative and technical services into real value for clients. Over the years, she has worked across industries including retail, real estate, lifestyle brands, and local service providers—helping businesses enhance their visibility and revenue through strategic marketing.
Lisa’s approach is rooted in consultative sales, where she takes the time to understand each business’s unique challenges before offering tailored digital solutions. Her deep expertise in consumer behavior, brand strategy, and sales psychology allows her to connect with clients on a personal level, ensuring long-term partnerships instead of one-off transactions.
When she’s not strategizing for business growth, Lisa enjoys staying ahead of industry trends, attending professional development workshops, and exploring creative branding techniques that set businesses apart in a crowded digital space.
Professional Skills
Lisa White’s expertise spans multiple facets of digital growth, making her an invaluable asset in client acquisition and relationship management at MudCrafts.
- Digital Marketing
- Advertising Strategy
- Client Relationship Building
- Branding
- Consumer Behavior Analysis
Early Years
Lisa’s career began with a strong foundation in advertising and marketing communications, earning her Diploma in Advertising and Marketing Communications from Sheridan College. This gave her hands-on experience in campaign planning, media execution, and creative strategy. She later became a Certified Digital Marketing Professional (CDMP) from the Digital Marketing Institute, further strengthening her expertise in SEO, content marketing, and digital strategy.
To refine her skills in sales and client engagement, Lisa pursued a Professional Sales Certificate from the Canadian Professional Sales Association (CPSA), where she mastered strategic selling, closing techniques, and value-based conversations. Additionally, she completed an Advanced Workshop in Client Relationship Building, focusing on emotional selling and customer journey mapping for service-based businesses.
Career Guidelines
Before joining MudCrafts, Lisa gained over a decade of experience in sales, marketing, and business development. Her career journey includes roles in retail, real estate, and service-based industries, where she honed her ability to identify high-potential clients and craft compelling brand strategies.
As the Agent, Client Acquisition & Growth Strategist at MudCrafts, Lisa is responsible for building and nurturing client relationships, driving revenue growth, and aligning MudCrafts’ services with the evolving needs of businesses. Her ability to bridge the gap between creative execution and business objectives makes her an integral part of the MudCrafts team.