Erica Larocque
Agent, Virtual Operations & Systems Strategist
I am passionate about empowering entrepreneurs and business owners with the operational support they need to grow confidently and sustainably. With over 18 years in retail and customer service—including 8 years in management—I bring a wealth of experience and a people-first approach to every task. As a Virtual Operations & Systems Strategist, I specialize in streamlining day-to-day functions, managing digital workflows, and providing the structure that allows businesses to thrive. At MudCrafts, my mission is to be the silent engine behind every client’s success story, helping them reclaim their time and focus on what truly matters.
Personal Info
Erica Laroque plays an essential role in managing client operations, system integrations, and backend efficiencies at MudCrafts. With a background in customer service, team leadership, and virtual assistance, she brings a calm, solution-focused mindset to every project. Over the years, Erica has supported a diverse range of entrepreneurs—from digital creators and coaches to eCommerce brands and service providers—by taking the pressure off their plates and implementing systems that scale.
Erica’s approach is grounded in operational clarity and relationship building. She believes that when a business runs smoothly behind the scenes, creativity and vision can truly flourish. Her deep understanding of administrative management, systems automation, and tech troubleshooting allows her to be a trusted partner and extension of any business team.
Outside of her support role, Erica loves exploring new tech tools, optimizing processes, and contributing to projects that bring positive transformation to businesses and their clients.
Professional Skills
Erica Laroque’s strengths lie in her holistic approach to operations and systems. She is highly skilled at turning chaos into structure and helping entrepreneurs find freedom through thoughtful, intentional support.
- Virtual Assistance & Administrative Management
- Systems & Workflow Automation
- Google Business Profile Setup & Optimization
- Amazon KDP & Digital Product Support
- Client Relationship Building
Early Years
Erica’s professional journey began in the retail and customer service industries, where she held various management roles and led high-performing teams. This experience laid the foundation for her strong organizational skills, attention to detail, and people-first philosophy.
Her transition into the world of virtual assistance allowed her to transfer her skills into a remote, tech-enabled space. With hands-on experience in tools such as Google Workspace, ClickUp, Asana, Zapier, Dubsado, Kajabi, and Shopify, Erica has become a go-to resource for business owners seeking smart systems and dependable support.
She has also carved out a niche in Amazon KDP support, helping clients publish, optimize, and promote their books with ease and professionalism.
Career Guidelines
Before joining MudCrafts, Erica spent years cultivating her expertise in business operations, tech systems, and digital support. She has worked behind the scenes to ensure that clients’ businesses run efficiently—from handling daily admin and calendar scheduling to managing book launches on Amazon KDP.
As the Agent, Virtual Operations & Systems Strategist at MudCrafts, Erica focuses on creating structure, reducing overwhelm, and helping businesses scale with confidence. Her ability to manage both strategy and execution makes her a reliable partner and powerhouse support system.